
IIM Bangalore launches free online digital course on new age business models
IIM Bangalore has announced a new course on New Age Business Models through their digital learning vertical IIMBx. This short-term course is a six-week online programme offered on SWAYAM, the online learning platform of the Ministry of Education. As per IIM-B, the course is free of cost and is curated for everyone — undergraduate, postgraduate students of business management, working professionals, budding entrepreneurs, and business owners.
The course is designed by professor K Ganesh, adjunct faculty at IIM-B and a seasoned entrepreneur.
It covers emerging new business models including platforms, marketplaces, aggregators, direct-to-consumer businesses. There are lectures by industry leaders such as Shekar Sharma, founder and CEO of Paytm; Ananth Narayan, CEO and Founder, Mensa Brands; Arun Narayan, Vice President, Tanishq; and Vikram Vaidyanathan, Managing Partner, Matrix Partners, amongst others.
The pedagogy is a combination of video lectures, case studies, quizzes, self-assessment, and discussion forums and will help learners understand nuances about business models, and how new-age companies operate and succeed.
While the course will begin from January 29, the last date for registration is February 29, 2024. https://onlinecourses.swayam2.ac.in/imb24_mg57/preview