MICA Ahmedabad’s Media and Entertainment Management (MEM) students have received their specialisation course completion certificates as Non-Fungible Tokens (NFTs). This innovative initiative, a MICA statement said, is designed to blend cutting-edge technology with academic recognition marking the institution’s foray into the convergence of education and blockchain technology. 

A non-fungible token is a digital identifier recorded on a blockchain and used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. These digital credentials are secured on a blockchain, ensuring their authenticity and making them resistant to fraud or tampering. 

“A course completion NFT will help our students construct digital portfolios representing particular abilities, exhibiting their understanding of a specific subject simpler”, Dr Githa Heggde, Dean of MICA said.

As many as 53 students of ‘Immersive Technology, Content, and Consumers’ from the MEM area have been presented for the course completion certificate as NFTs, linked to their performance and attendance.

Professor Santosh Patra, Head of Media and Entertainment Management at MICA,  said, “Technology, engagement, and experience are the drivers of any consumer-centric business.  With this logic, through immersive technology in the media and entertainment business, we have introduced NFT as one of the innovative ways of promoting student engagement, participation, and  certificate of attendance in the course, which primarily integrates industry trends of immersive  technology in media and entertainment business.” 

“While certificates can be lost, an NFT will ensure a permanent space on Blockchain carrying a  digital value ascertained only by its owner, a student in this case. This will surely enhance their portfolio”, he added.